# Hakan Caba

> Hakan Caba is an Etsy expert, e-commerce specialist and AI automation builder with 12+ years of experience. He manages the Amazon, Etsy and Shopify sales channels of a US-based company, consults on Etsy shop growth, search and ads, and builds AI agents and Etsy micro-SaaS tools such as Sellereply.

## Etsy results (shop managed by Hakan Caba, Etsy Shop Manager screenshots published on the home page)

- 2025: 98.9K views, 36.8K visits, 1,647 orders, $129.2K revenue
- Last 30 days (as of Oct 9, 2026): 15.8K views, 6,321 visits, 348 orders, $41.0K revenue (up 311% year over year)
- Etsy Ads, last 30 days: $25,804.87 revenue on $2,745.27 spend, 9.4 ROAS; year to date: $111,214 revenue on $24,509.15 spend, 4.54 ROAS
- 731 reviews with a 4.9-star average, 248 repeat buyers, 487 shop followers

## Product

- [Sellereply](https://sellereply.com): Chrome extension built by Hakan Caba that drafts replies to Etsy buyer messages from the seller's own shop information, in the buyer's language. The seller reviews and sends every reply manually.

## What he does

- Etsy consulting and shop growth: listings, Etsy search and SEO, Etsy Ads, pricing, photos and customer service
- Etsy micro-SaaS and AI tools: Sellereply and other AI agents for Etsy sellers
- Multichannel e-commerce: day-to-day management of Amazon, Etsy, Shopify and WordPress-based stores, including listings, pricing, inventory, orders and customer messages
- Operations and logistics: shipment tracking and automation, warehouse coordination, packing standards and communication with warehouse staff
- AI agents and automation: AI assistants and workflows for listing generation, order and shipping alerts, customer service and internal team questions
- AI-powered websites and organic growth: WordPress and custom sites, SEO, AI search visibility, organic marketing and social media
- Visual creation: product photography, image editing and AI-based image generation
- Also an oil painter and a long-time gamer
- Follows developments in marketplaces and AI closely

## Contact

- Email: hello@hakancaba.com
- WhatsApp: +90 537 917 69 59
- Instagram: https://www.instagram.com/hakancba/

## Pages

- [Etsy Shop Management & Audit Services](https://hakancaba.com/etsy-shop-management-audit-services.html): What I do for Etsy sellers (audits, listing SEO, Etsy Ads, daily management, AI automation), how we work together and FAQs. Share a project to get a quote.
- [Turkish version / Türkçe sürüm](https://hakancaba.com/tr/): Turkish home page and [Turkish service page](https://hakancaba.com/tr/etsy-magaza-yonetimi-ve-danismanlik.html)
- [Turkish blog / Türkçe blog](https://hakancaba.com/tr/blog.html): Turkish translations of all 34 articles (Turkish articles live at https://hakancaba.com/tr/<same-name>.html)
- [Turkish FAQ / SSS](https://hakancaba.com/tr/faq.html) and Turkish project pages (https://hakancaba.com/tr/project-etsy-shop-from-scratch.html, https://hakancaba.com/tr/project-sellereply.html, https://hakancaba.com/tr/project-ai-automation-workflows.html)
- [Home](https://hakancaba.com/): Profile, services, selected clients, testimonials and contact
- [FAQ](https://hakancaba.com/faq.html): 23 answers on Etsy search, Etsy Ads and ROAS, Star Seller, AI disclosure rules, AI agents for e-commerce, Sellereply and AI search visibility (GEO)
- [Blog](https://hakancaba.com/blog.html): All 33 articles grouped by topic
- [E-commerce and AI Search Glossary](https://hakancaba.com/ecommerce-glossary.html): Definitions of ROAS, conversion rate, GEO, product feed and related terms
- [Etsy shop built from scratch: case study](https://hakancaba.com/project-etsy-shop-from-scratch.html): A personalized-products Etsy shop set up from zero and managed daily: $129.2K revenue in 2025, 9.4 ROAS on Etsy Ads over 30 days, 4.9 stars from 731 reviews
- [Sellereply](https://hakancaba.com/project-sellereply.html): Chrome extension that drafts replies to Etsy buyer messages, reviewed and sent by the seller
- [AI workflows for e-commerce operations](https://hakancaba.com/project-ai-automation-workflows.html): Late-order alerts, reply drafts, listing checks and an internal assistant
- [Digital Mixed Media Art](https://hakancaba.com/artbyhakan.html): Digital and AI-assisted artwork
- [Building Online Visions](https://hakancaba.com/Building_Websites.html): Website design and management projects
- [Creating Social Connections](https://hakancaba.com/social_media.html): Social media management work

## Articles

- [Etsy US Postal Customs 2027: Entry Type 13 Guide](https://hakancaba.com/etsy-us-postal-customs-entry-type-13.html): Prepare for US postal customs changes on January 20, 2027. Learn about Entry Type 13, electronic shipment data, and product documentation.
- [Etsy EU Customs 2026: €2 Fee and Product IDs](https://hakancaba.com/etsy-eu-customs-updates-2026.html): Prepare for Etsy's November 2026 EU customs updates, including the €2 handling fee, product identifiers, and SKU requirements.
- [Etsy AI and Product Photo Rules: What to Update](https://hakancaba.com/etsy-ai-product-photo-rules.html): Understand Etsy's updated AI and product photo rules, including unedited photos, digital previews, POD mockups, and AI-generated guides.
- [Etsy Quick Replies and Auto-Replies: Setup Guide](https://hakancaba.com/etsy-quick-replies-auto-replies.html): Answering the same Etsy questions all day? Set up quick replies, auto-replies and the post-purchase message, and know when a draft like Sellereply helps.
- [Etsy Shop Not Selling? 60-Minute Audit Checklist](https://hakancaba.com/etsy-shop-audit-60-minutes.html): What does an Etsy shop audit check? My 60-minute process: market research, shop data, listings, service and three priorities, and its limits.
- [AI Tools for Etsy Sellers: What I Actually Use](https://hakancaba.com/ai-tools-for-etsy-sellers.html): No single AI tool runs an Etsy shop. My stack for research, listings and visuals: Etsy Stats, Marketplace Insights, eRank, Google, ChatGPT, Claude, Canva.
- [How AI Shopping Assistants See Your Products](https://hakancaba.com/ai-shopping-assistants-see-your-products.html): What do Google AI Mode, ChatGPT and Etsy actually read when shoppers ask AI for a product? How to make your product data easy to match.
- [Etsy vs Amazon vs Shopify Profit Calculator](https://hakancaba.com/etsy-amazon-shopify-profit-calculator.html): Same product, different profit per channel. Learn the per-order profit formula and download a free Etsy, Amazon and Shopify calculator.
- [AI Assistant Wrong Answers? Build a Knowledge Base](https://hakancaba.com/ai-assistant-wrong-answers-knowledge-base.html): AI assistant inventing shipping times or return rules? Build one reliable knowledge base first, with a ready template, sources and a simple test.
- [Late Etsy and Amazon Orders: Set Up Alerts](https://hakancaba.com/late-order-alert-etsy-amazon.html): Orders slipping past the ship-by date unnoticed? Build a simple internal alert for Etsy and Amazon orders in five steps, with a person making the call.
- [Etsy Order Late? Message Templates for Buyers](https://hakancaba.com/late-order-message-templates-etsy.html): An Etsy order will miss its ship-by date. Etsy's ship-by rules, a simple delay routine and three message templates to send before the buyer asks.
- [Bad Etsy Review? How to Respond (Templates)](https://hakancaba.com/respond-to-bad-etsy-review.html): Got a one-star Etsy review? Why to message the buyer privately first, how the public reply rule works, and private and public reply templates.
- [Etsy Personalized Orders: Avoid Costly Mistakes](https://hakancaba.com/etsy-personalized-orders-mistakes-order-flow.html): Wrong names, vague design requests, unusable files? Set up Etsy custom options, a proof step and a production checklist to get orders right.
- [Etsy Marketplace Insights: Find What Buyers Search](https://hakancaba.com/etsy-marketplace-insights-keyword-research.html): You call it a keepsake box, buyers type something else. Use Etsy Marketplace Insights in five steps to find real search phrases and avoid traps.
- [Is AI Automation Worth It? How to Calculate ROI](https://hakancaba.com/is-ai-automation-worth-it-roi.html): Before paying for AI tools, measure the real return. A simple ROI formula with a worked example, plus how to choose no-code, AI assistant or code.
- [AI and Customer Data: GDPR, US and KVKK Checklist](https://hakancaba.com/ai-customer-data-privacy-checklist.html): Using AI with customer messages and orders? A practical checklist of privacy risks for small shops selling in the EU, the US and Turkey (KVKK).
- [Product Page SEO Checklist: WooCommerce, Shopify](https://hakancaba.com/product-page-seo-woocommerce-shopify.html): Product pages not showing in Google? A five-point checklist for WooCommerce and Shopify: title, description, variants, structured data, validation.
- [AI Customer Service: Risks and Rules for Small Shops](https://hakancaba.com/ai-customer-service-risks.html): AI can draft customer replies fast, but a confident wrong answer is still your promise. Set limits, protect data and follow marketplace rules.
- [Selling on Amazon and Etsy at the Same Time](https://hakancaba.com/selling-on-amazon-and-etsy-at-the-same-time.html): Selling the same product on Amazon and Etsy? Check marketplace rules, stock, profit per channel, fulfillment and off-platform rules first.
- [Personal-Brand Online Shop: 7 Common Mistakes](https://hakancaba.com/personal-brand-ecommerce-website-mistakes.html): Seven mistakes that make a personal-brand online shop lose visitors, from half-finished product pages to unplanned traffic, and how to fix them.
- [AI Automation for Small Business: 30-Day Plan](https://hakancaba.com/ai-automation-30-day-plan-small-business.html): A realistic 30-day plan to add AI to a small e-commerce business: measure first, automate one task, keep a human check, keep what works.
- [Shopify, WordPress or Etsy: Where Should You Sell?](https://hakancaba.com/shopify-wordpress-or-etsy.html): Shopify, WordPress or Etsy? A plain-language guide to which platform fits your product, budget and technical comfort.
- [Why AI Assistants Do Not Recommend Your Website](https://hakancaba.com/ai-assistants-not-recommending-your-website.html): Ask ChatGPT about your service and your business is missing? Seven reasons AI assistants skip a website, and how to fix each one.
- [AI Agents for E-commerce: What to Automate First](https://hakancaba.com/ai-agents-for-ecommerce-first-tasks.html): Where to start with AI agents in your online store: what an agent is, five safe first tasks to automate, and what to keep in human hands.
- [Etsy Shared Access: Get Help, Keep Your Password](https://hakancaba.com/etsy-shared-access-no-password.html): Etsy's shared access lets helpers manage listings, orders and messages without your password or finances. How it works and its limits.
- [Etsy Holiday Season 2026: Shop Prep Checklist](https://hakancaba.com/etsy-holiday-gift-season.html): Etsy holiday and gift season checklist with real deadlines, listing fixes, shipping settings and gift options. Prepare your shop now.
- [Etsy Social Media Traffic: Share & Save Guide](https://hakancaba.com/etsy-social-media-traffic.html): Posting for your Etsy shop but nothing sells? Turn social media into tracked traffic and see how Share & Save returns fees on sales you drive.
- [Etsy Ads Checklist: Is Your Listing Ready?](https://hakancaba.com/etsy-listings-ready-for-ads.html): Etsy Ads multiply what a listing already does. Check titles, photos, shipping and delivery dates before you spend, using Etsy's own checklist.
- [Etsy Product Photos: 7 Shots Buyers Need](https://hakancaba.com/etsy-product-photos-that-sell.html): Buyers can't touch your product. Learn the 7 Etsy photo types, first-photo rules, video tips and the mistakes that cost clicks and returns.
- [Etsy Views but No Sales? Fix Your Listing](https://hakancaba.com/etsy-views-no-sales.html): Getting Etsy views but no orders? Walk through your listing like a buyer, from thumbnail to checkout, and find where sales are lost.
- [Etsy Shop Not Getting Found? 10 Search Rules](https://hakancaba.com/etsy-shop-not-getting-found.html): Few views on your Etsy listings? 10 search rules from Etsy's own Seller Handbook explain why shops stay invisible and what to fix first.
- [How to Create a Successful Etsy Shop in 2027](https://hakancaba.com/Successful_Etsy_Shop.html): How to build a successful Etsy shop in 2027: product choice, photos, search, real fees, customer service, social media and AI discovery, in plain steps.
- [AI Shopping and E-commerce in 2027: 5 Strategies](https://hakancaba.com/Digital_Landscape.html): Five strategies for 2027 as AI shopping grows: product data for AI agents, earning citations, marketplace changes, duties and AI agents for daily work.

## Selected work (clients are not named)

- A patient-advocacy association: website and social media management over several years
- A medical rehabilitation professional society: website and visual design
- An author's official website
- An international education consultancy: website
- An art gallery and an art-investment agency: websites, visuals and social media
- A handmade jewelry studio: social media content